On iOS, retention rates for players who opt-in for push notifications are 2x higher than those of players who don’t. Luckily, push notifications can help with that.Īccording to Urban Airship, if you start sending push notifications right now, you can increase your 90-day retention by 190%! The median 50% of games lost 99% of players.Ĭan you guess how many players the bottom 25% of mobile games retained after a month? If you think that’s bad, check out these numbers.Īfter one month, the top 2% of mobile games lost an average of 98% of players in 2022. The median 50% of games lost about 80%, while the bottom 25% of games lost about 88% of players. Not to mention you lose the opportunity to monetize these players.Īccording to GameAnalytics, in 2022, the top 2% of mobile games lost 70% of players in just one day.
When those users are not engaged enough or stop playing altogether, you’re wasting your UA spend.
The Benefits of Mobile Game Push NotificationsĪs you probably know, user acquisition cost for mobile games isn’t exactly cheap.
